Insights

Insights from the Interon studio

Writing about AI readiness, structured data, and the quiet shift in how websites get discovered — practical, evidence-led, and short on hype.

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AI Readiness 12 May 2026
The Quiet Shift: Why Your Website Needs to Become AI-Ready

Search is shifting from blue links to AI answers. We audited 300 sites — Tranco top-100, a random 100, and South Africa's top 100. Most aren't ready, and here's what to do about it.
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